“Indeed, lots of people who self-identify as plant-eaters don’t really eat that way, Glynn Tonsor, a professor of agricultural economics at Kansas State University, told me. He runs the national Monthly Meat Demand Monitor, which asks survey respondents to self-declare their diets and then report what they ate the day before. “The number that tell me they’re vegan or vegetarian—the true number is about half that,” Tonsor said. In some years, the misalignment is even more glaring: In 2023, 7.9 percent of people who filled out the survey self-declared as vegan or vegetarian, but only 1.8 percent actually ate that way consistently. (The survey is partly funded by the meat industry.)”

https://www.theatlantic.com/health/archive/2025/03/meat-boom-trump-rfk-jr/682150/